Selling Your Home

Top Producing REALTOR®

Concierge Real Estate

Certified Home Staging Professional CHSB

KW Luxury Ambassador

The Selling Process

With the Tracey Edwards Team, we believe in full transparency and a strategic, guided approach from start to finish. Each phase of the selling journey is thoughtfully designed to position your home for maximum exposure, attract qualified buyers, and deliver the strongest possible result. Explore each step below to see how our team leads your sale with expertise, precision, and care.

  • We begin with a personalized consultation to understand your goals, timing, and desired outcome. This is where we align on pricing strategy, market positioning, and the overall plan to maximize your home’s value. Every decision moving forward is intentional and data-driven.

  • Accurate pricing is everything. I conduct a comprehensive market analysis, evaluating comparable properties, current market trends, and buyer demand. The goal is to position your home strategically—not just to list, but to attract strong offers and maximize your return.

  • First impressions matter. I guide you through preparing your home to show at its absolute best—from staging recommendations and minor improvements to full pre-market enhancements. This step is about creating a product buyers can’t ignore.

  • Your home becomes a brand. We capture high-quality photography, cinematic video, and compelling visuals designed to tell a story. Every asset is optimized for digital exposure, ensuring your home stands out across all platforms.

  • This is where visibility turns into demand. Your home is launched across a powerful, multi-channel marketing system—MLS, Google, social media, email campaigns, and agent networks. Every channel is aligned to drive maximum exposure and engagement.

  • We create opportunities for buyers to experience your home in person and online. From private showings to curated open house experiences, every interaction is handled with professionalism and intention to attract serious buyers.

  • Not all offers are equal. I help you evaluate each offer beyond just price—terms, contingencies, and strength of the buyer. Then I negotiate strategically to secure the best possible outcome for you.

  • Once under contract, I manage every detail—from inspections and appraisals to timelines and contingencies. My role is to protect your interests and ensure a smooth path to closing.

  • We finalize the sale with precision. I coordinate with all parties to ensure a seamless closing experience. Even after closing, I remain a resource for you—because this is more than a transaction, it’s a long-term relationship.

  • Selling your home is often part of a bigger move. Whether you're buying your next property, relocating, or investing, I help you plan your next step with clarity and confidence.

Notable Solds

962 Seascape Pl, Sarasota, FL 34240

488 Fieldstone Dr, Marco Island, FL 34145

423 Spring Avenue, Anna Maria, FL 34216

717 Jacaranda Rd, Anna Maria, FL 34216

4545 Benderton Ct, Columbus, OH 43220

4545 Benderton Ct, Columbus, OH 43220

  • "Tracey helped us with the purchase of our new lot and home as well as with the sale of our previous home. She is so very knowledgeable and on top of EVERYTHING! She sent me reminders and inquired on progress to keep me on track. She helped provide information for tough decisions we had to make during the process. I learned very early on in the process that Tracey is trustworthy and honest. Those are qualities that are so needed when selling or buying a house. I highly recommend Tracey and her team!"

    Carrie Cruz

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.